Earlier, Mahindra had confirmed that the current ‘Road Ahead’ logo would be retained for its commercial vehicle and farm equipment products.
Mahindra recently introduced its new logo for its SUV portfolio which was launched in September along with the new XUV700. This logo will reach every SUV in Mahindra’s lineup in the coming future. In addition, the domestic automaker has filed trademarks for two more logos.
The two new logos will cater to two distinct segments of the automotive arm of Mahindra & Mahindra. One of these logos is very similar to the ‘Twin Peaks’ that surfaced earlier this year for the SUV range. The main difference here is that in this logo, right-angled triangles overlap with each other through their bases.
New Mahindra Logo for CVs, Tractors and Agricultural Equipments
It still makes the letter ‘M’. This logo can be used for the commercial vehicle and farm equipment business of the company. It is well known that the automaker is planning big for the future and aims to invest Rs. 3000 crore for agriculture equipment segment and Rs. 1,500 crore for various subsidiaries till FY24.
The new logo will serve as an entirely new brand identity for commercial or battery-powered vehicles, while also being the same as the new ‘M’ logo for Mahindra SUVs. Not only this, Mahindra has also patented a new logo for its upcoming range of electric cars. Compared to the first logo, this new logo is much simpler and depicts the letter ‘ME’ which should stand for ‘Mahindra Electric’.
EVs Under Mahindra
Mahindra got this trademark after waiting for almost two years. To jog one’s memory back, Mahindra had filed this trademark for the new logo in January 2020. Since then, a lot of activity has taken place. The EV arm of the company named Mahindra Electric Mobility Limited (MEML) was formally merged with Mahindra in March this year to strengthen the EV vertical of the brand.
As per the previous reports, Mahindra is planning to launch eight electric cars in India in the next five years. Four of these will be based on the existing IC engine model and the rest will be brand new EVs that Mahindra refers to as ‘Bourne EVs’. The company expects that by 2027, the electric SUV is expected to have a 20 percent penetration in the Indian market.
The eKUV100, based on the KUV100 in the upcoming electric vehicles from Mahindra, has been spotted several times during road testing. The Micro UV will be introduced as an entry-level electric car in the market after launch.
However, Mahindra is yet to reveal a specific launch timeline for the battery-powered model. Apart from this, the carmaker is also developing a fully electric version of the XUV300 to rival the Tata Nexon EV. Mahindra also plans to launch a 5-door version of the Thar and a new flagship SUV, which could be called the XUV900.