HomeAutomobileLuxury Car Retail July 2021 - Mercedes, BMW, Audi, JLR, Volvo, Porsche

Luxury Car Retail July 2021 – Mercedes, BMW, Audi, JLR, Volvo, Porsche


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Land Rover Defender July 2021 Sale
Image – High Media

Luxury cars register strong growth with sales more than doubling in July

Considered a key indicator of the prevailing economic conditions in the country, the sale of luxury cars has registered a significant increase in July. Both MoM and YoY numbers are positive, which appears to be an encouraging development for the country’s auto industry. Covid-19 related restrictions have been lifted, for the most part, which is another factor that has helped boost car sales.

A total of 2,318 luxury cars were sold in July. The year-on-year growth is 133.43% as compared to 993 units sold in the same period last year. The growth of MoM is 79.69% as compared to 1,290 units sold in June. The year-on-year and MoM growth for all luxury car brands has been positive in July.

Mercedes Lead

Mercedes continues to be the most preferred luxury car brand in the Indian market. A total of 974 units were sold in July. The year-on-year growth is 127.57% as compared to 428 units sold in July last year. The growth of MoM is 78.39% as compared to 546 units sold in June. Mercedes had a market share of 42.02% in July.

BMW is at number two with sales of 652 units in July. YoY growth is 133.69% as compared to 279 units sold in July last year. The MoM number has increased by 67.18% as compared to 390 units sold in June. BMW has a market share of 28.13%.

Luxury Car Retail July 2021 - FADA
Luxury Car Retail July 2021 – FADA

Volkswagen Audi is at the third position with sales of 279 units in July. The YoY number has more than tripled as compared to 86 units sold in July last year. The sales growth of MoM is 83.55% as compared to 152 units sold in June. VW Audi had a market share of 12.04% in July.

Jaguar Land Rover (JLR) is at number four, with 245 units sold in July. The year-on-year growth is 184.88% as compared to 86 units sold in July last year. The MoM number is almost double as compared to the 123 units sold in June. JLR had a market share of 10.57 per cent in July.

Next on the list is Volvo with sales of 119 units in July. The year-on-year growth is 20.20% as compared to 99 units sold in July last year. The growth of MoM is very high at 88.89%. The company had sold 63 units in June. Volvo has a market share of 5.13% in July.

Porsche registers strong growth

At number six, Porsche has the highest year-on-year growth in percentage terms. Part of the Volkswagen Group, Porsche sold a total of 36 units in July. The year-on-year growth is 414.29% as compared to 7 units sold in July last year. MoM growth is also the highest on the list at 300%. The company had sold 9 units in June. Porsche has a market share of 1.55% in July.

Luxury car brands selling in single digits include Lamborghini (6 units), Bentley (5) and Rolls Royce (2). Lamborghini has a year-on-year growth of 20% as compared to 5 units sold in July last year. The increase in MoM is 25% as compared to 4 units sold in June. Bentley’s YoY and MoM growth are 400% and 100% respectively. Rolls-Royce’s year-on-year growth is flat, but MoM sales have improved by 200%.

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